ESTABLISHING AND MANAGING A FLORAL BUSINESS
Author's system from the founder of Sinteza studio. You are guaranteed to be able to create stylish bouquets and compositions, as well as learn how to work competently with flowers.
This course was created for those who want to master the basics of floristry, learn how to create stylish and harmonious compositions, and also gain complete knowledge of starting and running a flower business. The program is suitable for both beginners and those who already work in the field of floristry, but want to expand their skills and reach a new level.
We are together:
✽ We will build your personal brand and identify your strengths.
✽We will develop a corporate identity that will set you apart in the market.
✽ We will create a concept for your business that will attract customers.
TRAINING PROGRAM
Who is this course for:
✽ For those who want to be their own boss and build a successful flower business.
✽ For creative people who dream of doing what they love and making money from it.
✽ For those who want to learn how to work with flowers and create unique compositions that will delight clients.
Course format:
7 modules, each of which includes theoretical and practical parts. Homework after each lesson to reinforce the material. Post-course support in the general student chat for sharing experiences and feedback. Additional bonuses: a digital notebook with rules, a set of florist tools and ready-made templates for work.
Module 1: Introduction to the flower business
✽ Introduction to the flower business: trends, prospects and opportunities;
✽ Determining the goals and direction of your flower business;
✽ Market research and finding your audience;
✽ Start developing the concept of your business;
✽ Analysis of tools and workspace organization;
Practice: practicing the spiral technique is the basis of all the basics for composing a bouquet.
Bonuses:
1. Personalized "Florist Box" with tools for work.
2. Digital notebook with all standards and homework for practice.
Module 2: Fundamentals of floristry and design
1. Composition and proportions:
✽ Basics of composition;
✽ Proportions and rules of the golden ratio;
✽ Color wheel - how to choose harmonious combinations.
2. Technique for assembling a bouquet in a spiral:
✽ Practice assembling a one-sided bouquet;
✽ Working on the technique of a round classic bouquet from scratch;
✽ Analysis of bouquet packaging options.
Bonuses:
1. Secret schemes of a selling visual for Instagram.
Module 3: Harmonious compositions and product lineup
1. How to put together a classic composition:
✽ Principles and proportions to create harmony.
2. Air box assembly:
✽ Modern trends in box design;
✽ Visual accents and lightness of compositions.
3. Composition of your online business:
✽ Creating a unique brand: style, identity, moodboard for Instagram;
✽ Creation of a product line and services for social. networks.
Bonuses:
1. How to shoot a delicious product for social networks.
Module 4: Gift compositions
1. Working with clients:
✽ How to help choose a bouquet for an event in order to meet the client’s desires;
✽ How to deal with negative feedback.
2. Gift wreath:
✽ Two techniques for assembling a wreath;
✽ Basic visual techniques.
3. Interior composition for the table:
✽ How to choose the right proportions;
✽ We create a composition for the interior;
✽ Basic visual techniques;
✽ How to arrange flowers;
✽ Material distribution and grouping.
Module 5: Wedding floristry
1. Selection of a wedding bouquet:
✽ Rules for selecting the shape and size of the bouquet to match the image of the bride;
✽ How to coordinate an order;
✽ How to avoid disappointment on the part of the bride
2. Modern round bouquet and bouquet using cascade technique:
✽ Selection of plants;
✽ Frequent errors;
✽ Rules for arranging flowers in a bouquet;
✽ Demonstration of assembling a bouquet and decorating the stem.
3. Groom's boutonniere:
✽ Selection of plants;
✽ Technical features;
✽ Demonstration of making a boutonniere.
Module 6: Creating a modern bouquet
✽ Practicing the spiral technique;
✽ Assembling spreading bouquets;
✽ Packaging of asymmetrical bouquets.
Bonus :
1. Filming and editing of a selling video for Instagram.
Module 7: Creative Compositions and Portfolios
✽ Where to look for inspiration and trends for your brand;
✽ Fantasy compositions in mixed media;
✽ Shooting a creative table for a portfolio.
Bonus :
1. How to properly design your profile header so that clients can find you.
What you will receive as a result of the course:
✽ A complete set of knowledge and tools to start your own flower business.
✽ Skills in creating stylish, harmonious and selling compositions.
✽ Ready-made ideas for promoting on social networks and attracting clients.
✽ Certificate of completion of the course.
Support in the general student chat after completion of the course.
Course fee: 6890 NIS
Course duration: 25 academic hours.
Materials included. Join our flower community and let’s make this world more beautiful together!
