✽ Getting to know the flower business: trends, prospects and opportunities;
✽ Defining goals and values: what you want to achieve in your business;
✽ Market and competitor research: what services and products are in demand;
✽ Conceptualizing and choosing the direction of your flower business;
✽ The basics of the spiral technique for creating arrangements

1. The formula for the perfect bouquet
A scheme for selecting plants in a bouquet
✽ How to "squeeze the most" out of any budget;
✽ What every bouquet should contain;
✽ Bouquet composition by formula;
✽ Which plants to use in inexpensive/small bouquets and which plants to use in large bouquets:
✽ How we assemble our bouquets

2. How to choose and preserve flowers
✽ Iinteracting with flower shops;;
✽ Seasonality of plants:
✽ How to determine the freshness of a flower;
✽ Flower processing;
✽ Transportation and storage rules

3. Spiral bouquet assembly technique
✽ Spiral — practicing from scratch;
✽ From simple to complex — spiral on a round bouquet;
✽ Practicing the spiral technique on a free-form bouquet

1. Concept of your online business
✽ Creating a unique brand: style, identity, instagram moodboard;
✽ Creating a product line and services for social networks

2. Rules of working with floral foam ✽ everything you need to know about working with oasis
✽ Basic visual techniques;
✽ How to place flowers;
✽ Material distribution and grouping

1. Working with clients
✽ How to help match a bouquet to an event to meet a client's wishes;
✽ How to handle negative feedback

2. Gift wreath on the head
✽ Basic visual techniques;
✽ Where to place flowers;
✽ Distribution and groupings

3. Interior arrangement on a table
✽ How to get the proportions right;
✽ Creating a composition to match the interior;
✽ Basic visual techniques;
✽ How to arrange flowers;
✽ Material distribution and grouping;

Bonus lesson on photography and editing for social media:

• Key techniques for photographing floral compositions.
• Tips for creating professional-looking photos.
• Basics of photo editing for social media to highlight details and enhance the overall appearance.

1. Selection of the wedding bouquet
✽ How to match the shape and size of the bouquet to the bride's image;
✽ How to coordinate the order;
✽ How to avoid disappointment on the bride's part

2. Modern round bridal bouquet
✽ Choosing plants for an elongated bridal bouquet;
✽ Common mistakes that occur in cascading bouquets;
✽ When it is appropriate to offer this bouquet shape;
✽ Rules for arranging flowers in a bouquet

3 Modern wedding bouquet in cascade technique
✽ Selection of plants for a round bridal bouquet;
✽ Common mistakes that occur in round bouquets;
✽ When it is appropriate to offer a round bouquet shape;
✽ How to make a bouquet textured and uncluttered;
✽ Rules for arranging flowers in a round bouquet;
✽ Demonstration of bouquet assembly and stem design

4. Groom's boutonniere
✽ Selection of plants;
✽ Technical features;
✽ Demonstration of how to make a boutonniere

1. Creating a modern bouquet
✽ Assembling a free-form bouquet with detailed analysis;
✽ How to use the knowledge from the previous modules;
✽ What is relevant today and what is not:
✽ Requirements for a modern bouquet;
✽ Basic visual techniques;
✽ Where to place flowers;
✽ Distribution and groupings

2. Advertising and promotion
✽ Analyzing target audience;
✽ Advertising purchasing:
✽ Promotion strategy

Bonus lesson on video shooting and editing for Instagram:

• Techniques for filming short videos for Instagram.
• Ideas and tips for creating engaging video content.
• Basics of video editing to achieve maximum impact and audience engagement.